21st Century Advertisement Tactics Essay - 742 Words

21st Century Advertisement Tactics At first glance you see an incredibly handsome man embracing an enchanting young lady. The two appear to in love. They are all alone, kissing in a dark gloomy subway station. How can this be an advertisement for men ¡Ã‚ ¦s shoes? Most advertisements use appealing visuals like these to sell their products. Many of those techniques are illogical, deceptive, and some may even be considered too erotic. The attached advertisement for shoes employs many of these techniques in campaigning their product to customers. It promotes shallow values (sex appeal), it was illogical, and even deceptive. This advertisement was geared more for men. It is an ad for men ¡Ã‚ ¦s shoes and was found in a magazine geared for men. The†¦show more content†¦Then as I began to ponder to myself I wondered,  ¡Ã‚ §How could that particular shoe help a man get a beautiful women like that? ¡Ã‚ ¨ It was illogical that because he wore a certain type of shoe he was more attractive to the opposite sex. The sex is supposed to cover up or distract the viewer from the lack of logic in the advertisement. Not only was this advertisement illogical, but also it was using one of the oldest tactics in advertisement, sex appeal. The advertisement depicted two very attractive people kissing. They are holding each other close and every touch appears to be soft and gentle. From their kiss to the gentle touch of his hand across her lower back, the picture suggests soft sensual movements. All these visuals imply the same thing, sex. Shoes cannot increase the chance that a man will have sex. However, it is implied by the advertising companies to increase the likelihood that the customer will by the product. Advertising companies to promote a product also use slogans. The slogan used by this advertisement is  ¡Ã‚ §GXB no regrets. ¡Ã‚ ¨ The quot;GXBquot; is written in large, bold, white letters, and the quot;no regretsquot; was written in slightly bold, red letters, in an unusual font. At first I noticed that color was once again used to promote the product, but then I found that the slogan was somewhat illogical. What did  ¡Ã‚ §no regrets ¡Ã‚ ¨ mean? No regrets for buying the shoe or possibly no regrets cause I ¡Ã‚ ¦m with a beautifulShow MoreRelatedThe Impact Of Sexualization Of Women In Advertising1217 Words   |  5 PagesWomen have always faced oppression and unequal rights. In the early 1800s, women were treated as â€Å"slaves† and their purpose was to please the men in their lives (Smith, 2002). In the 1930s, Kellogg released an advertisement stating, â€Å"so the harder a wife works, the cuter she looks!† which sexualized women for their husband’s enjoyment (Heilpern, 2016). 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